Lets face it, we can all watch rag & bone‘s new campaign video and pretend to be clued in about the fact that Mikhail Baryshnikov is a world renowned ballet dancer, propelling the skill to celebrity/rock star heights in the 60’s and 70’s, and has for many years been a master of his craft – principal dancer at the New York Ballet none the less. But for the Sex and the City generation, the first thing they will think when seeing this video is, ‘There’s Aleksandr Petrovsky, the older Russian dude that Carrie dated’. Don’t lie, I can read your mind.
Regardless of how you recognise him, this video is a masterpiece in both dance and fashion. I get so excited when fashion labels do something new and interesting to launch their new collection, a departure from the same models in the same dimly light campaign shots. And it doesn’t get much more different that putting Lil Buck – an up and coming modern dancer from Chicago specialising in a street style dance called G-Walking – together with Baryshnikov for rag & bone’s AW15 menswear collection. It shouldn’t work, but it does, so well. And the 67 year old looks exceptionally cool in the clothes too.
As my partner put it – a man who finds my obsession with fashion more than a little frivolous – it’s ‘wicked’.
Bravo rag & bone.