Street Style – Coachella 2015

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While we are still wrestling with our umbrellas and having the ‘will I/won’t I wear tights today’ conversation with ourselves, in sunny Californian festival season has officially kicked off.

Coachella is the first festival on the style calendar, and the star studded event never fails to deliver outfit inspiration for ladies – with tiny waists and long legs – around the world.

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For our Irish climate, we may need an edit – longer shorts, maybe the odd jumper or overcoat. And for those without model features, be inspired by the loose flowing dresses worn by Alexa Chung.

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While Coachella does provide a treasure trove of festival inspiration, I have to say – while these images were our favs – there was a lot of disastrous, and somewhat outdated, fashion on show. Many celebrities – Kendall Jenner, I’m looking at you – looked exactly how they did last year. Too much fringing, too much cut off denim, and too much general ‘I think Coachella allows me to dress like an American Indian’ type behavior. For many of these American starlets, its like they see this festival as a reason to go posh hippie, which really has become so outdated as an overall look. While I love some fringing and the odd turquoise accessories, I think many of them take it a little TOO literally.

Lay off the tassles and daisy ducks for 2016 ladies, I know you can do better.


Image source: Harper’s Bazaar, Instagram, Vogue

Kristen Stewart Stars in Chanel Eyewear Campaign

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While her off screen trysts seem to grab more headlines than her acting career, there is no denying peoples fascination with Kristen Stewart. With her combination of androgynous cool and the mysterious – slightly ‘over it’ – persona she likes to exude, nobody can be surprised that she was the front runner to be the face of Chanel’s new eyewear campaign.

The photos are beautiful, as are the glasses. Bravo.

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Lena Dunham And Rachel Antonoff Collaborate With & Other Stories

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By now, we all know just how cool & Other Stories are. From their collaboration with Moscow based designer Vika Gazinskaya and London designer Sadie Williams, to an ad campaign with the fabulously flamboyant Iris Apfel, everything they touch seems to turn into beautifully minimal gold jewellery. As we wait with bated breath here in Dublin for their – rumored – store opening on Grafton St, (come on fashion fairy, make this one come true), they have a new collaboration for us to droll over this May.


Iris Apfel for & Other Stories

In this most recent Co-Lab we are presented with a Lena Dunham directed teaser for their upcoming line designed by American designer, Rachel Antonoff, due to hit stores 12 May. The collection is inspired by an election campaign trail, which is why the film stars actress Zoe Kazan canvassing door-to-door to a frosty reception – very true to life then.

Dunham and Antanoff are firm friends – Lena currently dates Rachel’s brother, Jack – with Lena also directing short films for Antonoff’s Spring/Summer 2010 and A/W 2013 collections. Check out ‘Best Friends’, it is awesome!

We look forward to seeing the full collection in May.

@wearitdublin Sets Sights on USA Market


We all love a little fast fashion. And very few come faster – online – than Its like the online version of Penneys, but with cooler TV ads. The UK e-commerce retail giants have now set their sights on the USA. This month, they will launch a campaign staring actress Bella Thorne, DJ Hannah Bronfman, rapper Angel Haze and model Chloe Norgaard to kick start an aggressive launch into this vast market. Just like the music industry, there is no denying that if you want to make it big you have to crack the US. This campaign will have a huge digital push, with print ads in publications like Nylon and Teen Vogue.

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Boohoo’s vice president of marketing in North America, Natalie McGrath, said; “From a price point standpoint, Forever 21 is our closest competitor. But in terms of our fashion focus and availability, we’re a little bit closer to a Nasty Gal. We’re always going to be compared to Asos, Topshop and H&M just because of awareness.”

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Saying they are like Nasty Gal is a bold statement, and one I hope they can live up to. Currently, the US is there third largest revenue market, and with additions like express delivery – and eventually next day delivery – they may well be in line to take a slice of Miss Amourso’s pie.

Good luck to them!


Transitional Fashion – Winter to Spring Staples

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Ah, its April and the sun is FINALLY shining on our Vitamin D deprived skin. We have waited a very long, and very cold, winter to feel the warmth of the Spring sun, and while we dust off our Ray Bans and frantically remove body hair – yes, start booking those appointments now – this time of year does come with its wardrobe woes.

Its the transitional time of year where its too warm for half of your wardrobe, but not quite hot enough for the other half. So, to make life a little easier, here are some staples that will get your through the new few weeks of ‘inbetweenie’ weather – its official name!

Ankle Boots 

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We all have them, and if we don’t we should. They are perfect for this weather as you can start to wear them with your skirts/dresses, without tights, and still look warm. The removal of the opaque tights can be a difficult issue. When is the right time? Am I too early? Yesterday was a balmy sixteen degrees in County Kerry, and I worn my skirt – below the knee of course – with my black ankle boots and no tights. I was warm, and didn’t look like I was getting carried away just because I saw one beam of sun.

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Simple, but effective. Socks are your friend this time of year, worn instead of your tights with said ankle boots, or brogues and sneakers. Think cool coloured or fancy black rather than your chunky sport socks. These are part of the outfit, an accessory, and can set it off nicely while you wait patiently to wear your open toe shoes. Pairing with open toe shoes can work very nicely also.

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Trench Coat

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A classic mac or contemporary duster coat is a Spring staple. You can through it over everything, even into your bag, and it will work nicely over dresses or jeans when your winter coat becomes too much. I think your faux fur winter coat and blanket scarf deserve a break at this stage. They must be as exhausted as I am from wearing them.

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I love this time of year as I can finally start to dig out some of my summer day dresses. Dresses that don’t look as good with black tights as they do with funky socks or ankle boots. Shave your legs and get your pins out. Its not too early. (Tip: make the dresses midi, or at least below the knee, at this time of year. Its a little early for the bare legged mini)

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Cropped Trousers

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Cropped trousers or jeans are a Spring classic. If you are not yet brave enough to get your legs out, these will bring your gradually into ankle baring season. Pair with heels or flats and a bare ankle – or ‘bankles’, as we now like to call them.

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The beauty of all of these staples is that they can all be worn together, mix and match. If you are feeling exceptionally fashion forward, you can even put that dress OVER those cropped trousers and jeans. The fashion bloggers new favourite trend, and one which I tried recently and LOVED.

The only wardrobe warning in this article – IT IS TOO EARLY FOR DENIM CUT OFFS. STOP. IT. ALREADY.

Enjoy the sunshine!


Image source: Stokyo, Streetstylista, Pinterest

Top 5 Vintage Shops in Dublin


We all know the vintage craze has been around for as long as, as, slice bread? Well, maybe not. Unless people in 1928 – yes, I Googled ‘when was slice bread invented’ – wore clothes from the 1880’s and called them ‘vintage’. Anyway, you get the drift, vintage is cool.has been a trend for some time.etc. etc.

But lately, in Dublin, vintage kilo sale events have started popping up all over the place. The lovely folk at Folkster, started the ball rolling and have hosted several, excellently organised, kilo sales in Dublin and their native Kilkenny. I have been to the events in both cities, and have always purchased great finds. And at €20 a kilo – that’s 3 to 4 items of clothing, depending on weight – it is worth the queuing and general rummaging around in the crowded warehouse.

Now, others are cottoning on to the trend and this Saturday, Tola Vintage – a great store in Temple Bar – are hosting a kilo sale in the Radisson Blu Hotel, Golden Lane. On April 26th, Hunt & Gather will join forces with Dublin Vintage Factory and host their own sale in Hangar, Temple Bar. Great venue name, by the way!

This surge of vintage kilo sale action prompted me to name some of my favourite vintage stores in the capital. We all love them, and don’t want to see all this kilo madness take away from some great stores, with owners who have a passion for old, beautifully made pieces. In fairness, you won’t find many exquisite and unique pieces of vintage that are available in these five stores at a kilo sale, with hundreds of rails, and even more people.

Here’s my pick – in no particular order:

Om Diva

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LOVE IT. This store is great for many reasons. Firstly, if you are looking for something colourful, fun and unique for your Saturday night on the tiles, this is the place to go. I love the array of patterns, eras and rainbow colours on sale downstairs, just like the staff, the clothes scream FUN, FUN, FUN! In December, I picked up five dresses from the Om Diva ladies at the Smithfield Christmas Market, all of which I adore and constantly complimented on. On the ground floor they have a fantastic selection of costume jewellery, and of course upstairs they stock some of Ireland’s newest, home grown designers. Bravo ladies.

27 Drury St, D2

Jenny Vander


Right across the street from Om Diva, is the vintage mecca that is, Jenny Vander. This store is like travelling back in time, or visiting you fabulously eccentric and fashionable granny’s attic. This treasure trove stocks exquisite jewellery and flamboyant headgear, that all look as if there is a deep story behind them. These are no ‘kilo sale’ clothes. These are the real deal. 1920’s cocktail dresses, feathered hats, bridal, quality pieces at the higher price bracket – and deservidly so. Check it out, its worth a look even if you are not a vintage wearer.

50 Drury St. D2

Tola Vintage

tola vintage 2 On the other end of the spectrum, Tola Vintage is all about the ‘trendy’ vintage pieces that everyone is wearing right now. High-waisted ‘mom’ Levi jeans, shell tracksuit tops, 80’s shirts, you get the picture. Its the cool kids vintage du jour. The store is great, and if you like the more contemporary vintage streetstyle trends, this is the place to go in Dublin town. And, as mentioned, they are hosting a kilo sale this weekend.

10 Fownes St, Temple Bar



As mentioned, these folk started the kilo sale trend, but their Temple Bar store is much more than vintage. It is one of the nicest shops to go into in Dublin right now, they have a mix of fantastic, on trend vintage finds, along with great LA and European labels that are not stocked anywhere else in Ireland. The wall of bling would make any magpie get tiny little goosebumps, and to a newly engaged lady like myself, their bridal range is unique, with a vintage theme, allowing you to be the kind of bride you would like rather than what your mother might like. They also have a homewear section, prepare to drool.

9 Eustace St, Temple Bar

The Harlequin

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Ah, The Harlequin. I could lose hours in this vintage closet – and I have. This is just a straight up, no fuss, deadly vintage shop. You want a tweed jacket, you want a pair of show stopping cowboy boots, you want a dicky bow or a turban? Go here. You will find every vintage inspired outfit you’ve ever wanted, and ones you didn’t know you wanted. It reminds me of all the best vintage shops in London and NYC, that have been around forever, know what people like, and don’t overcharge them for it. Simples.

12 Castle Market, D2

I could go on, five doesn’t sound like a lot. Wait for Part 2, ‘The Next Top 5 Vintage Shops in Dublin’.


#wearit #wearitdublin #wearitdublinvintage

Image Source: Tola Vintage,, Tumblr