Marc Jacobs Announces Willow Smith For Autumn 2015 Campaign


Marc Jocabs took to his Instagram account yesterday – one social media platform he approves of – to announce that young Willow Smith, she of Jada Pinkett Smith and Will Smith, as the face of his Fall (Autumn) 2015 campaign. Alongside Cher, who we already knew about. Are you keeping up with all of these unusual choices, yes?

Part of the image caption included; ‘Ever since our first Juergen Teller ad in 1998 which featured Kim Gordon on stage wearing my dress, I have always preferred collaborating with the people who inspire me to give new life to the clothes we show on our runway.’


To say I am surprised that Willow was the first, or an obvious choice is putting it mildly. There is a very long list – I could write it, but I won’t – of fabulous, eccentric, iconic, fashionable women in Hollywood, or New York, or Europe, that he could have signed up for a small six figure sum. But he went with the teen icon, who is fourteen. Yes, that was a 1 and a 4. Don’t get me wrong, I am not saying you have to be over the age of twenty to be signed for a designer campaign of this calibre – bare in mind that Willow, at thirteen, has already been styled by Karl Lagerfield for V Magazine – but I do believe there were surely other contendors who would have been more appropriate – from an iconic, aspirational, creative and commerical point of view.

willow x karl

I am not a Willow basher, if I am being honest I know absolutely nothing about the girl. Other than she is VERY confident, she loves fashion – the more bizzare the better – and she and her brother love to make a media splash by either saying or wearing something slightly on the bizzare side.

But she is that, just a girl, I would even say a child. Am I going to aspire to look like Willow in a Marc Jacobs outfit? No. Am I – that is, if I could afford to – going to droll over the Autumn collection, wishing money was no object and that I was his ‘Basic Bitch’ pal, Kate Moss with Willow wearing said collection? No. Most certainly not.


willow 2

The pictures look cool. She is cool. Cher – even though I have had a bizzare phobia of the women since a young age, Cherobia I believe it is called – looks great. A modern, strong, been there done that, sort of lady.

Again, I don’t need the face of every campaign to have lived a full life just yet, but I don’t want to see a face that, at my tender age of thirty four, I could have given birth to myself.


Image source: Instagram