Oasis Launch Capsule Collection With London’s V&A Musuem

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The highstreet favourite – who love a good butterfly print – have teamed up with the Victoria & Albert Museum to launch a capsule collection of heritage prints.

Still very in line with what Oasis are best known for – pretty and delicate nature or animal motifs – the collection is based around 11 botanical prints from the 18th and 19th centuries and each pattern has been hand-selected from over hundreds in the museum’s archive by the Oasis in-house design team.

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British TV presenter Laura Jackson is the face of the contemporary, yet vintage inspired, campaign. And even if you are not a regular Oasis lady, the images of Jackson for the campaign are exquisite, and have a fantastic artistic feel to them, with the idea of open space, much like a gallery, and very different to the usual highstreet advertising campaign.

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